Bluemercury Appoints a New Head of Merchandising

Bluemercury appointed Stacie Borteck Dattner as Vice President/General Merchandise Manager of Merchandising. 

She will report directly to Alexandre Choueiri, Chief Executive Officer of Bluemercury.

In this role, Dattner will lead Bluemercury’s merchandising strategy, proprietary brands, and vendor marketing. 

Dattner will oversee how Bluemercury identifies, curates, and brings to market the brands, products, and innovations that resonate with its clients, while creating new opportunities for discovery across the Bluemercury experience.

Choueiri commented:

“Stacie is an exceptional merchant and leader who brings a deep understanding of luxury retail and the client experience, along with a strong perspective on beauty. As we define the next chapter of Bluemercury, her expertise will be instrumental in sharpening our point of view on luxury beauty, shaping our assortment and strategy, and creating an even more distinctive experience for our clients. Her breadth of experience will be an important part of delivering on our mission to be the trusted and elevated beauty destination in your neighborhood.”

Dattner joins Bluemercury following nearly two decades at Bloomingdale’s, where she held a range of senior merchandising and leadership roles, including seven years leading its beauty and fragrance division.